The marketing materials for USC Viterbi School of Engineering were developed to connect with students, faculty, and industry partners by promoting the school’s cutting-edge programs and initiatives. From website content to social media posts to study abroad posters and program brochures, each piece was crafted to reflect the spirit of innovation that defines USC Viterbi. These materials showcase academic opportunities while fostering a sense of community and inspiring future engineers.
Tools Used: Adobe Illustrator, Photoshop, InDesign
My Approach
Every material was designed with the audience in mind—whether prospective students exploring programs, alumni staying connected through social media, or current students looking for study abroad opportunities. I collaborated with leadership and faculty, program coordinators, and external vendors to ensure that each piece aligned with USC Viterbi’s goals and brand voice.
Vision and Innovation
The vision behind these materials was to promote USC Viterbi’s programs while highlighting the school’s commitment to innovation and excellence. I blended engaging visuals with thoughtful messaging to create content that captures attention and motivates action.
Featured Projects:
Website Content: Clear, engaging web pages that highlight academic programs, faculty achievements, research opportunities, and student success stories.
Social Media Campaigns: Scheduled posts and stories designed to increase engagement, featuring student highlights, event promotions, and program announcements.
Study Abroad Posters: Visually captivating posters promoting international opportunities, with bold images and concise text to grab attention on bulletin boards and in student lounges.
Program Brochures: Comprehensive brochures providing detailed information about academic programs, student resources, and career opportunities.
Event Promotion Flyers: Eye-catching flyers promoting networking events, career fairs, and engineering competitions to encourage student participation and industry engagement.
Digital-Ready Formats: All materials are optimized for digital sharing, with responsive layouts and interactive elements for web and social media use.
