XCIENT Fuel Cell Truck Brochure — Hyundai Motor Company
For this project, I designed a product brochure introducing Hyundai’s XCIENT Fuel Cell Truck, the world’s first mass-produced hydrogen-powered heavy-duty truck. My goal was to communicate cutting-edge sustainability technology in a way that felt both technical and human-centered, appealing to fleet operators, partners, and sustainability stakeholders.
I started by researching the product’s key differentiators and gathering technical data from the product and engineering teams. From there, I outlined the content structure around three storytelling pillars: innovation, performance, and sustainability impact.
On the design side, I built the layout in Adobe InDesign, combining clean grid systems with bold imagery and consistent brand colors to reflect Hyundai’s advanced, eco-forward identity. I used Photoshop for image retouching and Illustrator for iconography and infographics that explained complex fuel cell processes in an intuitive way.
Throughout the process, I collaborated with the marketing and product teams to refine messaging, ensuring every visual and line of copy aligned with Hyundai’s global brand standards. The final brochure balanced technical precision with visual clarity, effectively showcasing Hyundai’s commitment to zero-emission commercial transport.
